My father always ate Cornflakes for breakfast. As a young boy I always looked on this as a sign of manhood and vowed to grow up a strong, Cornflake eating man. Sleeping over at a friends one night I remember appearing at the breakfast table to discover his father eating Rice Krispies. He was never the same man in my eyes after that and my friendship with his son soon waned.
In 1894 Dr John Kellogg, who ran a sanatorium, by accident created the corn flake as he attempted to improve the diet of his patients. A patent was applied for that same year and the flakes of corn became so popular that Dr John’s brother Will Keith Kellogg set up the Kellogg Company to produce Corn Flakes and sell to the general public.
In 1906 Will and John fell out over sugar which Will wanted to put in the Cornflakes. Sadly, this led to a life time rift and the success of the company was left to Will Kellogg.
The Cornflake craze didn’t happen overnight, but by the 1930s a change in breakfasting habits was definitely happening. The great British public now required new ceramics to enjoy the first meal of a new day. Cereal bowls, toast racks, teapots and for the lucky ones, all on a tray to be served in bed.
These breakfast wares are popular collectors items today. Look for investable designers like Clarice Cliff and Susie Cooper and the rarer the pattern, the more exciting the purchase.
Senior Valuer Michael Dowse
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