As I drive across this wonderful county of ours in search of the Antique, I listen to all sorts of things in my car. Spotify, library books on line, a somewhat selective approach to radio two, local radio, radio four and radio four extra, to name but a few. Last week I happened to be listening to a program about successful entrepreneurs who have made it very big. It seemed to me that each had a very good starting idea and were in the right place at the right time, but they all had something else. To use an unfortunate phrase, they had an ‘X’ factor.
In the world of the Antique, one such man was Adolphus Goss. Well, Adolphus, bless him, made the most of the late Victorians and their sudden love for seaside travel. He gave them all something to buy and take home from their seaside excursions. He gave them crested ware.
W. H. Goss & Co first produced crested ware in 1888 from their “Falcon Works” pottery in Stoke-on-Trent. A typical piece of Goss crested ware had a white, creamy glaze and a coloured transfer of a Coat of Arms. A genuine Goss has a printed mark, featuring an image of a falcon above the name “W. H. GOSS.” Hundreds of different pieces were made from traditional vases to top hats, clogs and tiny kettles.
The success of their heraldic china souvenir business was huge, with large scale production needed to meet high demand. It is believed that by 1910, approximately 90% of homes had a piece of Goss crested ware adorning their mantelpiece or sideboard. Adolphus Goss built up a huge network of Goss agents across the country to market and sell their crested ware. It began with the up- and-coming seaside resorts, but very quickly every town and city had its arms produced on Goss china ready for the tourist trade.
Senior Valuer Michael Dowse
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