Between us, my wife and I have five siblings. We are in the fortunate position of, not only being on speaking terms with all of them, but actually being on very friendly terms with all of them. Having spent, what seems like a lifetime dealing with deceased estates I have sadly met many families where this is not the case. I always find it very sad when families are no longer friends.
At the beginning of the twentieth century a very famous family had a very famous disagreement. Let me take you back to 1894 and introduce Dr John Kellogg, who ran a sanatorium. Amazingly and completely by accident he created the corn flake as he attempted to improve the diet of his patients. Sensibly he applied for a patent that same year and all in the proverbial sanatorium garden was rosy.
Now, those wonderful flakes of corn became so popular that Dr John’s brother, Will Keith Kellogg, set up the Kellogg Company to produce Corn Flakes and sell them to the general public. Then, unfortunately, it happened. In 1906 Will and John fell out over sugar which Will wanted to put in the Cornflakes and unbelievably this led to a life time rift and the success of the company was left to Will Kellogg.
Even though the Cornflake craze didn’t happen overnight, slowly and by the 1930s a change in breakfasting habits was definitely happening. The great British public now required new ceramics to enjoy the first meal of a new day. Cereal bowls, toast racks, teapots and for the lucky ones, all on a tray to be served in bed.
These breakfast wares are popular collectors items today, especially investable designers like Clarice Cliff and Susie Cooper. The rarer the pattern, the more exciting the purchase.
What a shame it was that the Kellogg brothers couldn’t have stayed friends and marvelled together how their simple flakes of corn were influencing Britain’s pottery designs.
Senior Valuer Michael Dowse
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